1945

James Moore started Moore Oil Company.

Old truck
I was a salesperson on Friday ... Monday I was the owner. Scott Haag, CEO Moore employees in the '70s
1979

Sold the Home Heating Oil Sale & Delivery Division to Quick Flash Fuels.

Moore Oil Company was purchased by Scott Haag. At this time, Moore Oil was a Pennzoil distributor, home fuel oil supplier & sold rust proofing.

1977
1981

Purchased Hornby Chemical, a maker and distributor of automotive chemical, body shop and janitorial supplies.

1984

Moore Oil becomes one of the largest distributors of oil lubricants in the state with a 35,000 sq.-ft. warehouse addition. Purchased Copland Color, a distributor of Dupont & Ditzler automotive paints.

1986

Moore Oil Company became the AMOCO Master Distributor.

1988

Purchased Protector (cellular phones, insurance, after-market installed products & rust proofing) and R.T. Miller Company Inc. (automotive paint distribution).

Sales reached 18 million. Scott Haag credits the increase to expanded product lines and employee performance.

1983

Purchased Petro Products & L.T. Oil Company.

1985

Purchased Merchandise Sales, Raulin Oil Company & Harrod-A Hornby (distributor).

1987

Purchased Jacobson Barrel.

1989
1991

Sold off barrel company and outsourced our barrel needs.

Moore employees in the '90s
1996

Purchased the International Marketing company to increase our company base in automotive chemicals.

1998

Earned ISO 9002 Certification August 5.

Sold off the paint company, cellular phones, insurance and after-market installed products. This was done to concentrate on our core business of oil lubricants and chemicals.

1992

Purchased Dairyland Lubricants.

1997
2001

Became the Stocking Distributor for Exxon Mobil products. Due to market consolidations Moore Oil decided to discontinue distribution of Pennzoil and Shell products. All efforts were concentrated on distribution of the new Exxon / Mobil brand, Castrol and Valvoline products.

2003

In January, Moore Oil completes their 6,000-sq.-ft. expansion at the facility in Plover, Wisconsin, allowing for a bulk storage capacity of 250,000 gallons. In July, Valvoline adds to Moore Oil contract to distribute their line of Lubricants in North Eastern Wisconsin and Upper Peninsula of Michigan and Moore Oil signs contract with Petro Canada to distribute their line of Lubricants for the State of Wisconsin.

Exxon merged with Mobil to form the largest company in the world. Moore Oil is proud to be named the Master Distributor for both brands.

2000

Mobil adds Moore Oil contract to distribute in North Eastern Wisconsin their passenger motor oil line. (January)

2002

Moore Oil acquires Sal Service Inc, a petroleum recycling firm.

2006
Moore Oil Truck
2012

Andrew Haag named President of Moore Oil Company. Scott Haag assumes role of CEO.

Today
  • Annual sales are more than
    $45 million.
  • Moore Oil serves Wisconsin, Michigan and Illinois with 75 employees in two locations. We also ship to several other states.
  • Moore Oil maintains a $4.5 million inventory, including over 580,000 gallons of bulk oil each month.